After debuting their outstanding Ultima 215 L.E.D driving light to last year’s National 4×4 Show in Melbourne,Narva needed to follow up with something special at the August 2018 event, which saw a significant increase in attendance over 2017. The company answered the call with a dynamic and colourful exhibition stand that had visitors of all ages well and truly engaged, earning the automotive lighting and electrical brand the award for best stand over 100sqm amongst some impressive competition.
Demonstrating the performance of a driving light within the confines of a well-lit exhibition building or retail store is no easy feat. Narva overcame this obstacle with the public debut of their Virtual Reality Driving Light Experience – an interactive simulation that allows consumers to see and compare different driving lights by placing them in the virtual passenger seat of a 4×4 making its way along multiple terrains in the true dark of night. “The VR experience provided attendees with a completely immersive 3D view of their surroundings and the ability to seamlessly switch between different lighting configurations just by pointing at the lamps they want to see in action,” said Narva’s Marketing Manager, Jake Smith. “This specially filmed simulation is the closest you’ll get to a real-world light beam comparison. It really is a what-you-see-is-what-you-get experience and that makes it much easier to choose the appropriate lighting for their needs.”