This video has value, it show the possibility of how we will interact with general media in the forthcoming years.
The obvious problems are still there:
Why would you wear the headset and computer pack to watch the news when a phone will do?
The videos don’t seam to be interacting with the world in any way, yes its AR but may as well be VR with pass through cameras.
However this is a valid video that shows the general public of where we are going with AR. This is nothing against the demo, we need to trudge through these steps to get to where we need to be going.
Where are we going?
Simple, AR will start to replace the smartphone in under 10 years.
Within 10 years you will walk in the kitchen already wearing your smart glasses and CNN will already be projected on the wall of your choice as you go about your morning chores.
Rather than sitting down and having to focus on the news, it will be in the background like a TV is today, but at the size, channel and location that you pre-determined when you set up your space. If you fancied 2 TVs running, cool. 10? sure why not.
The main problem with AR interaction today is the user journey to start it. We need to surpass phone user journey before we see mass adoption.
-With the phone you simply take it out your pocket, turn it on and find cnn app.
-In AR we need to already be wearing the device and you just activate CNN, either by voice, proximity or swipe.
Anything more clunky that this and we are just using it for the sake of being techy.
Why would this advance the adoption of MR headsets. This is more damaging than helpful.
Dr Eric Fassbender
Why the heck would anyone put those goggles on just to watch TV? There are much better devices out there for this kind of thing. They’re called TV’s. Really stupid ad.
The real question is how did she eat her breakfast?
The ad is trying to sell the product of today. You don’t want to oversell the future because then no one will buy your product of today and you won’t be around tomorrow. Anyways within 10 years, we’ll all be wearing AR contact lens. And those AR contact lens will be free so long as you tolerate the Google ads. 🙂
Jason MacNaughton 😎
If the ad, showed her bringing it with her, maybe in her purse, it would IMPLY that she uses it throughout the day for various things. The commercial gives the impression, that the product is only used for a few minutes in the morning, during coffee. Terrible marketing for an innovative product.
Anoop A. Desai
Especially when all the things she is using the device for could be done with a TV, laptop or phone. I don’t get it.
the controller seems so 80s..
The comments below provoke and summarise everything that is unfortunate about this positioning video- but additionally ignore the ‘human’ in this scene- the content is so passive, the character presented in a lonely, isolated way; even she is jetting off to ‘reality’ with her suitcase, leaving the clumbersome headset behind…Real AR ( distinct from VR) should offer new opportunities for considering what it means to communicate and be entertained in a frictionless, purposeful environment, driven by imaginative content, affording new opportunities, not re-crafting old concepts through new hardware formats. Echoing previous comments- this has a long way to go to inspire a ‘generic consumer,’ as positioned, on futures worth collectively experiencing.- or even wanting.…
Alexander (Ay Bee) Bagg
Is this really how the family of the future will have breakfast? Noooooooooooo!!!
Good luck ML trying to convince people to spend $3000 so they can watch 2D videos in a slightly different way
but neither can solve the problem of dark colours because both headset displays are additive. You can add light but can’t subtract it. They’re both marketed differently though. Hololens is for industrial use but ML is marketed as a possible gaming device and replacement for mobile devices.
Its like putting a movie projector in a room with the lights on. Not so great right? Ok, now instead of projecting onto a white screen (with the lights still on) project it onto your bookshelf. Even worse. I wouldn’t want that for $0, let alone $3000!
Can’t see much value on that also what’s the point of CNN here? I mean, AR like VR should stimulate feelings and trigger interactions from people right? The only thing I can see here is a one way interface with someone simply consuming content. Pointless.
Kumarswamy Hosmath well the ad has stirred a huge debate right now between us. I think the ad was successful in certain way. ML or AR is much more and will be much more. I’m confident in this industry as I have been exposed to it I guess the right way 🙂
Petras Janulevicius 🙂 debate is always a welcome. In a way the adv managed to get attention though with criticism mostly. ML must have realized on what n how to showcase in their next adv. Future – no doubt the tech evolves and finds its place better than present.